Textile sector to begin its recovery in second half – Reports

The significant downturn in consumption recorded in recent months, as a consequence of the global financial economic slowdown, has been felt greatly in the textile-clothing sector. Spain’s industrial fabric comprises over 4,000 small to medium-sized enterprises which, like those in other neighbouring countries, are facing this economic slowdown only having recently emerged from the extensive reconversion caused by the coming-into-force of the new regulations governing international trade.

Indeed, since 2002, the sector has been implementing an intense process of adaptation to the globalisation of the textile market, which peaked in 2005 with the liberalisation of international textile interchanges. The development which has taken place throughout this time has encouraged Spanish companies to vary what has been their strategy to date and, at the present time, they are firmly committed to setting themselves apart and to seeking new alternatives which are more suited to consumer demand.

According to Angel Asensio, the president of the Spanish Federation of Fashion Companies (Fedecon), “Although the sector is prepared to face a recession, companies need financial support after having invested heavily in their reconversion process in order to be competitive inside and outside our borders”.

All the entrepreneurs and experts in the sector who were consulted about how this situation will evolve in forthcoming months coincide in showing their optimism for the second half of 2019. They unanimously say that the reactivation of the market will begin from next September onwards. “Although domestic demand will continue in negative terms during the first half of the year, the drop in inflation and in interest rates will bring with it an increase in families’ income, which will serve to stabilise the drop in consumption”, they say.

As in previous recessions, the first symptoms of recovery will be noticed when macroeconomic indexes, which have been constant in recent months, stop falling and, according to the experts “we reach rock bottom”.

In order for the sector to recover, new ideas and initiatives started up by entrepreneurs will be more important than ever. Seventy per cent of the success of a company lies in its trademark and thirty per cent in innovation, which is why now, more than ever, entrepreneurs must make a solid commitment to these two factors. On the other hand, in this situation it is pivotal to closely monitor the development of customers’ tastes in order to be able to meet their demand in a satisfactory manner. For example, in this recession, consumers have shown that they are more loyal to trademarks than ever", they say from within the sector. “If we commit to innovation, creativity and trademark image and we expand overseas, grouped together under the country trademark, the Spanish textile sector will continue to grow as it has been doing for the last thirteen years”, they stress.

To sum up, the commitment focuses on quality products which incorporate more innovation in product and design. In addition, it is pivotal to properly convey this commitment to the consumer via brand name reinforcement and product differentiation policies coupled with important, ongoing improvements in productive efficiency, without losing sight of price. Angel Asensio insists that “Spanish industry must make a firm commitment to intangible elements – trademark, image, marketing-, and reinforce the trademark image of our companies”. 
 
An analysis of development trends in the sector in 2019, undertaken by the Textile and Clothing Industry Information Centre (CITYC), highlights that it has been marked by the international economic-financial recession. The value of demand in the Spanish textile/clothing market has dropped by 5.8 %, the upshot of the enormous contraction in family consumption and in the purchase of homes. Progress in the market has determined falls in production (- 10 % in real terms) and in employment (- 7.2 %), which stand at levels similar to the previous crisis in 2005.

In spite of these figures and in view of how the textile industry has recovered and overcome other economic recessions, the sector is confident that, in the second half of 2019, demand will be reactivated and that the next 2019 autumn-winter campaign, whose collections are being shown now, will be upbeat.

The swift, intensive recovery of the textile trade - Hilario Alfaro, president of the National Textile Trade Federation (FECOTEX) is convinced that “the recovery of the textile sector is going to be swift and intensive, although we will still experience a rather complicated spring-summer season". Alfaro says that “in spite of the fact that the sector is feeling the effects of the crisis and turnover in the textile trade fell by approximately 11% in 2019, the Christmas season and the sales have eased results somewhat”.

The position of Borja Oria, the president of the Textile and Accessory Trade Business Association, ACOTEX, is similar. He acknowledges that in 2019 stores have had to make a special effort to drive demand. “In this way, outlets have started up discounts, promotions and special events to try and maintain sales”. Oria adds that “the sector hopes that the reactivation of demand will begin in the second half of 2019 and that the next 2019 autumn-winter campaign will be upbeat”.

Borja Oria says that more than ever the sector needs to lean on its two strong pillars: Spanish creativity and the entrepreneurial spirit that exists in our country. "We have an excellent base and thanks to SIMM and Cibeles Madrid Fashion Week Spanish fashion and design are increasingly present in the international marketplace. As regards fashion boutiques, Spain is at the forefront of the global fashion distribution business, with chains such as Inditex –Zara and Massimo Dutti, among others - and Mango; an example to be followed and an incentive for all fashion stores, which work to surprise us every season, gathering together garments in which quality and design prevail and which also offer a rapid response and ongoing renovation, with a clear and indispensable focus on customer needs and requests.
 

                                             报道：纺织行业下半年最先苏醒

      近几个月，，由于经济放缓，，消耗指数显著下降，，这已经深深影响到纺织服装行业。。。西班牙的纺织业由4000多家中小型企业组成，，就像他们的邻国一样，，他们也面临着经济衰退的影响，，由于近在国际商业中才生效的新条例，，经济最先有所苏醒。。。

      事实上，，自2002年以来，，该部分一直起劲顺应纺织品市。。。，并且在2005年抵达国际纺织品市场的高峰。。。这段时间的生长坚定了西班牙纺织企业在差别的时期制订差别的步伐。。。现在，，他们致力于完善自己，，并且追求新的替换，，更好的知足消耗者的需求。。。

      凭证西班牙足协时装公司（ Fedecon ）主席Angel Asensio说，，”虽然现在纺织行业试图迎面经济衰退，，公司需要财务支持，，在现在经济苏醒时期，，投入巨资以提高抖圈竞争力。。。

      所有的纺织行业的专家和企业家怎样将现在的情形与未来几个月的生长相吻合举行了探讨。。。他们一致以为，，纺织行业将从明年9月最先苏醒。。。“虽然现在海内需求在09年季度依旧低位运行，，可是通货膨胀率和银行利率下降将增添家庭收入，，这将有助于平稳降低消耗价钱。。。”

      犹如以往的衰退一样，，权衡经济恢复的指标是宏观经济指标。。。他在近几个月坚持稳固，，已经阻止下跌。。。凭证专家的言论“我们已经抵达谷底”

      为了促使纺织部分的苏醒，，企业家比以前更注重新头脑，，新步伐的宣布。。。一个公司的乐成有70%靠商标，，30%靠立异。。。这就是为什么企业家现在比以往任何时间都注重这两个方面。。。另一方面，，在这种情形下要亲近关注客户口胃的转变，，以便能够越发知足客户的需求。。。例如 ，，在现在这个经济衰退的情形下，，消耗者已经批注，，他们比以往任何时间都忠于品牌。。。“若是我们致力于立异，，创立，，品牌形象的设计，，我们扩大外洋市。。。，和其他国家品牌一起组合生长，，西班牙纺织业将继续增添，，就像他在13年前做的一样。。。”

      总之，，允许的重点是融入更多立异产品和设计的高质量的产品。。。别的，，它的要害是向消耗者准确转达这一允许，，通过强化产品品牌和差别化政策，，加上一连有用的生产效率，，但同时又不以提高价钱为价钱。。。Angel Asensio坚称，，“西班牙工业必需作出肯定的允许，，好比无形要素：商标，，形象，，市场营销，，增强我们公司商标的形象 。。。”
 

      由纺织及制衣业资讯中心（ CITYC ）制订的2019年纺织行业的剖析生长趋势突出国际经济衰退对纺织行业的影响。。。西班牙纺织/服装市场的需求已下跌了5.8 ％ ，，其效果是造立室庭消耗和购置住房的大幅度回缩。。。市场上产品需求下降 10 ％和就业率降低7.2 ％，，这是相比2005年前的一次
；；；。。。

      只管这些数据，，并思量怎样使纺织工业恢复生力，，并战胜其他经济衰退，，该部分有信心在2019年下半年重新启动需求，，并在09年秋冬时期，，市场将会很乐观。。。

      迅速，，麋集的恢复纺织品商业-印度国家纺织商业联合会（ FECOTEX ）主席伊拉里奥阿尔法罗相信，， “纺织部分的苏醒将是迅速而麋集的，，但在春夏日节，，我们仍然碰面临一个相当重大的情形。。。”阿尔法罗说，， “只管该部分遭遇经济
；；；，2019年纺织商业量下降了月11%，，在这样的情形下，，妄想到圣诞节，，销售业绩会有所缓解。。。 “

      纺织及其配件商业商业协会（ACOTEX）主席博尔哈奥里亚的态度是相似的。。。他认可2019年市肆不得不为拉动需求做特别的起劲。。。“因此，，店肆与半了折扣，，促销和一些特殊活动，，以期坚持销售。。。”奥里亚增补说，，“该部分希望在2019年下半年，，需求将获得恢复，，下一届的销量将是乐观的。。。”

      博尔哈奥里亚说，，该部分比以往任何时间更需要增强两个强盛支柱：西班牙文创立力和企业家精神保存于我们国家。。。 “我们有一个很好的基。。。，同时谢谢SIMM和Cibeles在西班牙马德里的时装周演出，，并且在国际市场上设计越来越多。。。至于时装精品店，，西班牙是站在时装分销营业的基础上，，与Inditex –Zara，，Massimo Dutti，，以及 Mango等连锁店协作;这说明我们应遵照和勉励所有时尚市肆，，它在每个季节都搜集了高端的服装，，这使我们感应惊讶，，他们也提供了快速反映和一连翻新，，对客户的需求方面有明确的，，不可缺氨赡重点。。。